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MAN ON! INVERCLYDE
OVERVIEW
Man On! Inverclyde is a Scottish mental health organisation offering peer-led support, creating safe spaces for Inverclyde residents to discuss mental health. Their focus on connection and community has made them a trusted local resource, especially in schools and workplaces. Our collaboration aimed to boost community engagement whilst generating a sustainable source of revenue for the organisation, hence strengthening their local impact.
PROJECT GOALS
The organisation were looking to launch and promote their new workplace workshop on suicide prevention and mental health awareness by creating a compelling video to showcase how they can support employee well-being. The video was designed to attract other businesses interested in enhancing mental health resources for their teams, with success measured by interest generated and uptake of the workshop.
OUR STRATEGY
Goen Studios crafted a story-driven video featuring interviews with both participants and trainers to highlight the workshop’s impact. By carefully planning interview questions during pre-production, we ensured meaningful responses that authentically showcased the workshop’s benefits. The video was designed with a visual tone that creates an immersive experience to engage viewers emotionally and align with the mission of promoting employee well-being. Additionally, we recorded the entire session so it could be repurposed by Man On Inverclyde as a virtual workshop for future use and as a further training resource internally.
CLIENT RESULTS
The promotional video is expected to drive new business partnerships by showcasing the workshop's impact on employee well-being. Early signs suggest it will help increase interest from businesses looking to implement similar programs, with the potential to expand their reach and secure long-term collaborations. The video will also be used across multiple platforms to further engage and attract new clients.
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