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ROUND THIRTEEN
OVERVIEW ----------
Round Thirteen is a lead generation agency that helps direct-to-consumer brands scale and drive predictable revenue. To support their client acquisition goals, Goen Studios produced a series of videos for both organic and paid social media use, including vertical formats optimised for each platform.
PROJECT GOALS ---
The goal was to create high-impact video assets that would boost Round Thirteen’s social media presence and attract high quality leads. These videos were crafted to increase engagement and build brand visibility across social media platforms.
OUR STRATEGY ----
We started with a detailed pre-production stage including scripting and storyboarding phases to ensure the videos would resonate with Round Thirteen’s target audience. In the production stage, we focused on filming talking-head content to directly engage viewers and highlight the agency’s expertise. During post-production, we brought the storyboard to life, ensuring each video matched the brand’s voice and objectives. All videos were delivered in various resolutions and aspect ratios to accommodate platform restrictions and maximise opportunities for engagement.
CLIENT RESULTS ---
The video series has strengthened Round Thirteen’s social media presence and provided them with a high-quality content library for future campaigns. Feedback shows increased engagement, effectively highlighting Round Thirteen’s position as a leader in lead-generation and supporting their mission to deliver measurable results for clients.