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THISTLE BOILERS
OVERVIEW ----------
Thistle Boilers is a team of local heating experts based in Motherwell. As part of a full rebrand, Thistle Boilers partnered with Goen Studios to create a video package that would form the foundation of their new brand and establish them as a trusted choice in their market.
PROJECT GOALS ---
The primary goal was to develop a suite of videos that would support Thistle Boilers’ rebrand, positioning them as a trusted, reliable, and efficient provider of heating services. The main aim for these videos are to build trust with potential customers, drive website conversions, and establish their new brand presence in the market.
OUR STRATEGY ----
We began with a strategy session to align the project with Thistle Boilers’ goals, followed by pre-production planning. On production day, we captured Gary’s (owner of Thistle Boilers) talking head, b-roll of the team in action, and client testimonials to highlight trust and reliability. The final deliverables included a website video sales letter, a site header video, and a collection of customer testimonials, all delivered in time for the rebrand launch.
CLIENT RESULTS ---
Since launching their rebrand, Thistle Boilers has experienced a significant transformation. Gary has gone from being a sole trader to running a fully established business. The videos have instilled confidence in Thistle Boilers’ services, significantly increasing their brand perception. Additionally, the content has been repurposed for social media, attracting new business and boosting engagement. The video package provided a solid foundation for Thistle Boilers’ new brand, helping them achieve their rebrand goals and driving their continued growth in the market.