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KUTCHEN HAUS
OVERVIEW ----------
Kutchen Haus is a premium kitchen retailer specialising in high-quality German kitchens. To help showcase their showroom and communicate their expertise, Goen Studios produced a suite of videos designed to engage potential customers before they visited the store. The centrepiece of the project was a showroom walkthrough video, complemented by product demonstrations and educational talking head videos that highlighted the craftsmanship and buying process.
PROJECT GOALS ---
The primary goal was to drive more showroom visits by providing potential customers with an engaging preview of what Kutchen Haus had to offer. By showcasing the quality, design, and expert knowledge behind their kitchens, the videos aimed to build confidence in potential buyers and encourage them to visit the showroom in person.
OUR STRATEGY ----
We crafted a complete video package that worked together to guide customers through their journey. The showroom walkthrough served as a virtual tour, giving potential buyers a compelling first impression. This was supported by high-quality product demonstration videos that showcased the attention to detail and craftsmanship in each kitchen. Finally, the talking head educational videos answered common customer questions, simplifying the buying process and reinforcing Kutchen Haus’ expertise.
CLIENT RESULTS ---
The video series became a valuable asset for Kutchen Haus, helping to convert potential customers by giving them a preview of the showroom experience. By addressing common concerns and showcasing the brand’s premium quality, the videos played a key role in driving more showroom visits and increasing sales. The engaging content provided an extra touchpoint in the customer journey, helping to turn interest into action.