Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
ROUND THIRTEEN
OVERVIEW ----------
Round Thirteen is a team of paid media and lead generation specialists who help businesses scale through performance-driven ad campaigns. As a returning client, Round Thirteen partnered once again with Goen Studios to produce a suite of lead generation adverts designed to boost engagement and drive call bookings through their paid campaigns.
PROJECT GOALS ---
The main goal was to create a collection of high-performing ad creatives that would encourage click throughs and increase call bookings. The ads needed to showcase Round Thirteen’s credibility, highlight past client success stories, and reinforce their expertise in helping high-turnover businesses generate consistent leads through paid media.
OUR STRATEGY ----
We began by collaborating closely with the Round Thirteen team to understand their target audience, brand voice, and campaign objectives. From there, we scripted and planned a range of engaging ad concepts, each focused on authenticity and storytelling. The shoot took place on location, capturing Andrew (founder of Round Thirteen) and multiple client success features.
In just one day of filming, we produced 18 unique ads, each designed and formatted for use across multiple social media platforms. This approach maximised efficiency while ensuring a diverse set of deliverables optimised for reach and engagement.
CLIENT RESULTS ---
The ad campaign has been a major success for Round Thirteen. The videos have significantly increased engagement and click throughs, driving a strong flow of traffic to their landing page. Andrew has also become widely recognised within the local entrepreneur community thanks to the visibility generated by the campaign.
This project further strengthened our ongoing partnership with Round Thirteen, and we continue to collaborate on new creative campaigns to support their continued growth and success in the lead generation space.
